April 20, 2017
How to Get Your Press Releases to Stand Out From the Crowd
By Andrew Blum It's been said that the press release is dead. But that’s not…
April 6, 2017
Thinking Critically with Peter Shankman (Part 2 of 2)
*By Robin Gelfenbien Not only is Peter Shankman a rockstar in the PR, marketing and…
April 6, 2017
Thinking Critically with Peter Shankman (Part 1 of 2)
By: Robin Gelfenbien When you chat with Peter Shankman, founder of HARO (Help a Reporter…
April 6, 2017
How to Be Prepared for the Unexpected PR Crisis
By Andrew Blum If you are in PR long enough, sooner or later you will…
February 13, 2017
A Love Letter to Publicists from the Media
Dear Publicist, Please forgive the impersonal nature of this message. It’s hard to avoid with…
January 31, 2017
5 Fails That Will Make Your Career Feel Like Groundhog Day
We get it. You’re on a tight schedule all the time, and you can never…
January 19, 2017
Spinauguration – 8 Ways for PR Pros to Usher in a New Way of Working
We all know President-Elect Trump’s relationship with the media is, well, um, “complicated.” However, there…
January 10, 2017
2017 PR Predictions and Trends
By Andrew Blum* After the 2016 we've just had as a country and from a…
