May 5, 2014
May the force of media coverage be with you
Timing is everything. Over the past 30 days, the search term “Star Wars” has been…
April 16, 2014
Ready, aim, spend
Barely four months out of office, the recently retired, billionaire mayor of New York City…
April 15, 2014
TV Remains Top Device for Accessing News
Maybe it’s the limited battery life. Maybe it’s the screen size. Whatever the reason,…
March 27, 2014
‘Commercial zapper’ reveals value of Taco Bell’s earned media in Ronald McDonald campaign
Sorting out the ROI associated with integrated marketing campaigns can be harder than eating a…
March 19, 2014
Tech PR pros need not be so wary about TV
Many tech PR pros live and die by coverage they score – or, alas, fail…
March 11, 2014
Bossy Ban Results in Broadcast Media Bossy Boom
Girls Scouts of America and LeanIn.org have teamed up to ban the word “bossy” from…
January 27, 2014
Game Day Real-Time Marketing (Full David Berkowitz Video)
Two mega brands with logos closely associated with hats – Arby’s and Quaker – are the latest…
