April 11, 2016
Tips for Government PR
By Andrew Blum* Government may seem boring to some. But when you look at national,…
March 1, 2016
Tips for Education PR at Colleges and Universities
By Andrew Blum* If you're about to join a college or university PR department or…
May 15, 2015
How to prepare for the Media in 2015
From tech start-ups to Fortune companies, anyone in a position that involves dialogue with the…
May 12, 2015
Prepping the CEO for the Media
By Andrew Blum* Prepping your CEO or your client's CEO is the most important media…
December 3, 2014
Last Two Weeks of December Are a PR Dead Zone: Don’t Pitch Media Unless You Want to Bury Stories
By Andrew Blum* You might call the last two weeks of December the black days…
November 6, 2014
Year Enders: Getting Ready for the Media’s End of Year Stories
By Andrew Blum* The holidays aren't only about Thanksgiving, Christmas and New Year's. It's also…