June 21, 2017
Copyright Compliance for PR Professionals: The Basics
As PR pros, our jobs revolve around content. We pitch traditional media and social media…
February 2, 2016
Brand Publishing: The Era of Content Marketing and Native Ads
By Andrew Blum* Welcome to the new world of brand publishing. Want to promote your…
June 3, 2015
Content Marketing Tools and Tips
Each day, content marketers look for new ideas to deliver relevant messaging to their clients…
September 10, 2014
EMC adapts TV news magazine format for corporate videos
B2B brands seeking to expand their content marketing to include video need not get hung…
September 10, 2014
Help someone become an influencer, earn a friend for life
Every retweet, favorite or like is not equal. Content shared by even one person deemed…
September 8, 2014
Mac & Cheese Meets House of Cards at Content Marketing World
The timing is right for this week’s Content Marketing World conference in Cleveland. First, the…
April 28, 2014
Mother’s Day gift to brands: mom bloggers
With Mother’s Day fast approaching, we decided to take a look at the growing practice…
March 5, 2014
Thinking Critically with Sandra Fathi
The dictionary definition of “repurpose” ought to be illustrated with Sandra Fathi’s photograph. Founder and…
