Influencer marketing is increasingly prevalent in marketing strategies across the globe now that social networks like Instagram and Twitter continue to rise in popularity. The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers.
Improve Target-Audience Reach
No matter what industry you’re in, capturing the attention of your target audience is a high priority when trying to gain engagement and visibility. Social media platforms have provided a space for businesses and organizations to flourish in growing reach and visibility with the help of influencers. Social influencers have the ability to captivate audiences with messages because they already have dedicated followers who are interested in learning more about what they’re promoting or recommending. The key to picking the right influencer is to choose one that’s already involved in talking about your industry. Don’t forget to make sure their current audience aligns with yours. Not only will your audience grow, but collaborating with influencers can also help boost SEO.
Set New Industry Trends
Influencers are leaders who give importance to virtually any topic. Whether you’re in the gaming industry, politics, marketing field, and so on, there’s always an influencer out there ready to help give your brand the publicity it needs to take you to the next level. Once you finalize which influencer you’d like to collaborate with, you have to take a look into what you want them to promote and accomplish. Here’s where you can shine the light on your products while also adding a secondary element such as introducing a giveaway or starting a new trend. If anyone’s likely to start a trend, it’s definitely a social media influencer.
Build Brand Credibility
It goes without saying that aligning with influencers in your industry will bring credibility and trust to your brand. Social influencers can endorse your products, thus putting together interest in your brand which can lead to brand loyalty. It’s said that industry-specific influencers can be more influential than general celebrities when it comes to endorsing a brand because the motivation to endorse a brand is brought on by a genuine interest in the company or organization as opposed to hiring a celebrity whose interest in promoting a product could be to receive a nice-sized check.
Increase Sales
Ultimately, investing in influencer marketing could result in increases in sales. Social media influencers are skilled in efficiently amplifying your brand and showing the importance of what you have to sell to audiences, which can, in turn, result in a successful ROI given the heightened brand awareness. Partnering with the right influencers ensures campaign effectiveness and can lead to more clicks and engagement which turns into more sales.
Critical Mention is always seeking ways to expand its Earned Media Suite in an ongoing effort to provide clients with the most valuable PR, communications and marketing tool on the market.
Priscilla Osorio
Senior Marketing Manager, Critical Mention
Priscilla is the senior marketing manager for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.
