SAN FRANCISCO, June 23, 2017 — Zignal Labs today announced it has integrated Critical Mention’s industry-leading television media data, broadening access to the full media spectrum for media intelligence and insights across the enterprise.
The Zignal Enterprise platform already brings together an unparalleled combination of traditional news, online and social datasets to give communications and marketing professionals the complete picture of public perception around brands, products and events. This addition introduces more than 1,000 television outlets across the US, Canada and the United Kingdom, filtered in real time, with video that can be clipped from a segment of programming and shared internally with colleagues to enhance media awareness. Zignal Labs provides comprehensive media intelligence on audience reach, sentiment and issue-oriented share of voice, leveraging television along with data from print and online news outlets, and social platforms like Twitter, Facebook, Instagram and YouTube.
“Zignal Labs has long been the market leader in data-driven media intelligence,” said Adam Beaugh, President and Chief Product Officer at Zignal Labs. “Our relationship with Critical Mention extends the breadth of television media data available to communications professionals who need comprehensive data to drive decisions on brand reputation management and operational effectiveness.”
“We are pleased that Zignal Labs found Critical Mention to be the best source for reliable, real-time broadcast data” said Don Yount, Chief Executive Officer at Critical Mention. “Our ability to ingest and index more than 40 hours of broadcast coverage every 60 seconds, in real-time, with best-in-class reliability and support, provides companies like Zignal Labs a powerful and unique data-set to further their clients’ analytics and insights.”
About Zignal Labs
Zignal Labs turns media intelligence into a strategic asset for the world’s largest brands and enterprises. By analyzing the full media spectrum in realtime, Zignal’s centralized platform empowers corporate communications, marketing and executive teams to understand trends, pinpoint issues and make informed decisions. Headquartered in San Francisco with offices throughout the country, Zignal serves customers around the world including Airbnb, Citrix, IBM, PepsiCo, Uber, The Sacramento Kings, Brunswick Group and FleishmanHillard. To learn more, visit: www.zignallabs.com.
About Critical Mention
Critical Mention is the leading global media monitoring platform combining real-time broadcast, online and social media coverage with advanced reporting and analytics. Every day, Critical Mention collects and indexes online news articles, social media posts, and broadcast programming so that communications and public relations professionals at corporations, non-profits, and marketing agencies can stay on top of their media coverage. Founded in 2002, Critical Mention is headquartered in New York City. To learn more, visit: www.criticalmention.com.
