Marketing May 10, 2019 The Importance of “Being Human” in Marketing With the rise of AI in marketing in recent years, data-driven decision making has become… Jolie Shapiro
Marketing May 7, 2019 Creating Engaging Headlines for Direct Email Campaigns Creating engaging headlines for direct email campaigns can be a tricky business. The sheer influx… Jolie Shapiro
Marketing May 2, 2019 4 Types of Video Content That Convert YouTube is now the second-largest search engine behind Google, so it's no surprise that 95… Jolie Shapiro
Marketing April 30, 2019 How to Keep Your Content Engaging in a “Boring” Industry When you're creating an editorial calendar as a content marketer, it can often be challenging… Jolie Shapiro
Interviews April 26, 2019 Thinking Critically With Ava: My Take on Take Your Child to Work Day Hello! My name is Ava and I am in 5th grade. Yesterday I came to… Jolie Shapiro
Marketing April 19, 2019 7 Tips to Use Customer Advocacy to Your Brand’s Advantage Today, there is a multitude of channels for marketing professionals to promote their product or… Jolie Shapiro
Social Media April 17, 2019 15 Social Media Trends to Follow in 2019 Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over… Jolie Shapiro
Marketing April 12, 2019 The Difference Between Viral and Buzz Marketing Before digital marketing techniques came about, word of mouth was the key to brand awareness.… Jolie Shapiro
Marketing April 10, 2019 5 Highly Effective Call-To-Action Examples If you’re selling a product or service, you need a Call to Action (CTA). CTAs… Jolie Shapiro
Marketing April 5, 2019 The Power of Content Marketing for Lead Generation Back in 1996, Bill Gates said: "Content is king." Over 20 years later, his statement… Jolie Shapiro
Marketing April 2, 2019 5 Competitor Analysis Tools You Need to Beat Your Competition As a PR or marketing professional tasked with keeping your brand strong, you understand how… Jolie Shapiro
Marketing March 27, 2019 Niche Marketing: 5 Tips to Leverage Your Content Strategy Niche marketing is an exciting way to reach underserved markets, but it also presents a… Jolie Shapiro
Social Media March 22, 2019 5 Steps to Creating More Social Media Traffic Through a Content Distribution Plan A content distribution plan is a map that guides marketers in promoting content. It erases… Jolie Shapiro
Public Relations March 20, 2019 How to Conduct Skype and Facebook Live Interviews with the Media Whether you are an influencer or your job entails promoting a subject matter expert, knowing… Jolie Shapiro
Social Media March 15, 2019 7 Tips to Optimize Your Social Media Marketing for Mobile With so much of the population spending so much time on mobile devices these days,… Jolie Shapiro