Blog

Media Monitoring

July 11, 2014

World Cup advertisers evenly split on subtitles for deaf viewers

Argentina and Germany aren’t the only FIFA World Cup powerhouses heading into Sunday’s final gleaming…

CM Marketing

Media Monitoring

July 10, 2014

As electrical grid heats up, news outlets bake cookies

When TV news reporters start baking cookies on car dashboards, you know it’s peak energy…

CM Marketing

Press Releases

July 10, 2014

Critical Mention Strikes Licensing Partnership to Efficiently Distribute Al Jazeera Media Network’s Channels into Global Business Intelligence Markets

Critical Mention Strikes Licensing Partnership to Efficiently Distribute Al Jazeera Media Network’s Channels into Global…

Drew Rosenfeld

Media Monitoring

June 25, 2014

A Holiday for Most, Not for Public Relations

The Fourth of July is typically a relaxing holiday, with a lull in business activity…

CM Marketing

Media Monitoring

June 19, 2014

Media appetite growing for subject matter experts

A tried and true PR strategy for brands to gain earned media coverage involves the…

CM Marketing

Public Relations

June 11, 2014

Unprecedented array of crisis issues facing college PR officers

Aside from being the PR guy for Donald Sterling, there’s probably no communications role more…

CM Marketing

Public Relations

June 9, 2014

As recent PR grads seek jobs, class of 2015 should take heed

Just weeks ago, they were cramming for final exams. Now tens of thousands of freshly…

CM Marketing

Media Monitoring

June 5, 2014

Newsjacker vocabulary must include the phrase ‘according to’

Positioning subject matter experts to tell a brand’s story in mainstream news outlets is a…

CM Marketing

Media Monitoring

June 4, 2014

‘What’s your Ferris Wheel?’ CBS comms exec asks at crisis forum

When Richard Huff and his volunteer fire and EMT pals gather at the annual Atlantic…

CM Marketing

Media Monitoring

May 23, 2014

Climate heating up for midterm election ads

(NextGen image) Billionaire hedge fund manager Tom Stayer is trending on television after announcing plans…

CM Marketing

Media Monitoring

May 21, 2014

Local media coverage and why people vote the way they do

In Thomas Baldino’s of Wilkes University’s review of  Andrew Gelman’s Red State, Blue State, Rich State,…

CM Marketing

Media Monitoring

May 19, 2014

Business analysts, media intelligence, and one of America’s oldest retailers

A hypothetical analysis could predict trouble for Sears, one of America’s oldest retailers. According to…

CM Marketing

Public Relations

May 14, 2014

Communal Workspace Shapes Brand of New Agency, Hunt & Gather

She donned business suits for years while working in senior marketing and PR roles at…

CM Marketing

Media Monitoring

May 5, 2014

May the force of media coverage be with you

Timing is everything. Over the past 30 days, the search term “Star Wars” has been…

CM Marketing

Public Relations

April 28, 2014

Mother’s Day gift to brands: mom bloggers

With Mother’s Day fast approaching, we decided to take a look at the growing practice…

CM Marketing