May 5, 2014
May the force of media coverage be with you
Timing is everything. Over the past 30 days, the search term “Star Wars” has been…
April 22, 2014
Arkansas Park Turns Diamond Discovery into Media Gold
The allure of striking it rich is universally appealing, but rarely gets associated with a…
March 27, 2014
‘Commercial zapper’ reveals value of Taco Bell’s earned media in Ronald McDonald campaign
Sorting out the ROI associated with integrated marketing campaigns can be harder than eating a…
March 24, 2014
Crocodile Video Goes Viral for GoPro and Everglades Outpost
GoPro receives a lot of earned media coverage from antics involving their cameras. So when…
March 19, 2014
Tech PR pros need not be so wary about TV
Many tech PR pros live and die by coverage they score – or, alas, fail…
March 11, 2014
Bossy Ban Results in Broadcast Media Bossy Boom
Girls Scouts of America and LeanIn.org have teamed up to ban the word “bossy” from…
February 26, 2014
Coverage Spike in Albuquerque Reveals Tesla Surprise
Tesla Motors announced today that four states are vying to be the site of its…
