April 22, 2014
Arkansas Park Turns Diamond Discovery into Media Gold
The allure of striking it rich is universally appealing, but rarely gets associated with a…
April 16, 2014
Ready, aim, spend
Barely four months out of office, the recently retired, billionaire mayor of New York City…
April 15, 2014
TV Remains Top Device for Accessing News
Maybe it’s the limited battery life. Maybe it’s the screen size. Whatever the reason,…
April 9, 2014
The Evolution of Public Relations
It's been more than a few years since many of us sat in college and…
March 27, 2014
‘Commercial zapper’ reveals value of Taco Bell’s earned media in Ronald McDonald campaign
Sorting out the ROI associated with integrated marketing campaigns can be harder than eating a…
March 24, 2014
You Can’t Spell Prank Without PR
You can’t spell the word prank without PR. Some of the most high-profile hijinks in…
March 24, 2014
Crocodile Video Goes Viral for GoPro and Everglades Outpost
GoPro receives a lot of earned media coverage from antics involving their cameras. So when…
March 19, 2014
Tech PR pros need not be so wary about TV
Many tech PR pros live and die by coverage they score – or, alas, fail…
